Wednesday, February 11, 2015

Remembering the not-very-romantic origins of celebrating Valentine’s Day


So the weather continues to be gray and icy; and it must generate cynicism.  Now we see that beyond the overpriced flowers and under loaded boxes of candies (yes, Virginia florists and candy sellers shift their prices and quality in February) we now see advertisements for $100 stuffed animals.  Just in time for the debate on what to do with the money saved from lower gas prices.

The more that Hallmark protests that they did not start Valentine’s Day celebrations, the harder it is to believe them. We have to set aside our recollection of the Simpson’s ‘Love Day’ episode and realize that the holiday has been around for a long time (research the Roman celebration of the feast of Lupercalia) but we can blame the commercialization on Hallmark et al.

From an economic perspective, there is more benefit from Chinese New Year because the spending and saving is real, than the transfers of imported flowers at high margins. In the US we don’t openly discuss prostitution, but the British newspapers are annually loaded with stories from ‘sexperts’ on how business is best for them. And of course the suicide hot lines have the highest volume of calls.

I was once rather close to a florist – they hate Valentine’s Day because it brings out the worst customers.  Same for restaurants.  Maybe the bartenders do well and happily due to cynicism, but these sure smacks of a festival to eliminate from our calendars.

Thus we have a holiday artificially hyped which results in general grumpiness if not harm. Brilliant.

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