At the end of the month all of us can purchase domain names
ending with dot-Sucks. This is:
a) An excellent part of information strategy to protect your
pristine company image on the internet
b) An unabashed attempt to capture individuals’ paranoia
c) A great business promotion idea.
Whoever originated the idea, they also planted articles on
how pop stars got out in front of the wave and purchased several variations on
these domain names before someone else does. How clever. Does it make you want
to but your own? Does it make you want
to buy the name of your sports rival?
How about family members or personal enemies? I supposed if you are
paranoid enough this sort of preemptive strategy is a regular part of your
information strategy. What a waste…..
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