Everyone loves holiday stories, and everyone is secretly
attentive to conspiracy theories so I offer my own in the spirit of both. I believe that broadcast (free and almost
free) television is deliberately awful during the holiday season to promote the
public’s attention to movies and alternative media.
First the films.
Holiday blockbusters and special releases have taken a disproportionate
role in the annual revenues of the film producers. (Without digressing too much, the summer
releases have diminished in significance, and the long term franchise (DVD)
international revenues are also boosted by the holiday ‘buzz.) Even the ‘small’ films get major marketing
investments, but there are multiplex-loaded offerings just begging for us to
buy their (never discounted) popcorn whenever we have time, and at the holidays
we all have time.
Next, alternative delivery media – those apps and casts and
visually splendid technology based deliveries to our devices that we never
quite have time to master. At the
holidays we have time to learn and practice, particularly when family
activities reach the peaks of boredom.
And we do. The online sales of
everything have skyrocketed this year, none more that streaming delivery of
everything from sports to reruns to new cinema releases.
And then there is the entire catalog of television offerings
during the holiday season. Awful cannot
to these pathetic schedules justice; at best they contain reruns of shows those
who are DVR impaired may have missed, but most often they are low budget
offerings loaded with commercials run repetitively until we are forced to……go
to the movies at home or away. Even many of the sports are meaningless since
they are before the championships or rarely unique (yes, I will watch the
outdoor hockey game).And public television is no oasis, rerunning ancient
episodes of Masterpiece or marathons of Dr Who.
No wonder everyone is, pardon the pun, left to their own devices.
Would I go so far as to speculate that the entire nonsense
with the farce entitled ‘The Interview’ was exaggerated to force people into a
demonstration project on how easy it is to stream a full movie? Even if it was not intentional, it introduced
millions to both movie downloading and a variety of new payment platforms – all
heavily marketed. The technology press is declaring victory. I declare conspiracy.
The best news of all is that in the year 2015 (the year of
the tablet), the
book industry is thriving so that on a cold winter’s night Zeke and I can
sit by the fire and snuggle with Margaret Atwood.
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